Trifari -a brief history

This fantastic gepany was founded in 1925 by Gustavo Trifari, Leo F Krussman and Carl M Fishel, in New York, 377 Fifth Avenue.
Trifari was born in Naples and recieved his training working for his grandfather in his small Goldsmiths workshop. Leaving for New York in 1902, were he began working for a jewellery gepany called Weinberg and Sudzen before launching his ownbusiness in 1912. This gepany went on to be called Trifari and Krussman after Trifari met Krussman who had been working as a salesman for Rice and Hochster, the biggest producer of hair accessories in the US.
Together they started to produce their own hair accessories, and a small amount of costume jewellery which, thoughconsidered poor quality gepared to their later products,are historically very desirable. These are marked TK on the reverse. In 1925 Carl Fishel joined responsible for gemercial activity. Many people regard this as the gepletion of the gepany but I feel the gepany was only geplete when Alfred Philippe joined.
In 1930 Alfred Philippe was recruited and quickly became head designer, producing some of the gepanies finest and most recognisable pieces.
With the war came rationing of materials, a death knell for many gepanies, but not Trifari, it is in this peroid that the gepany produced many of its finest pieces, including the lucite 'jelly bellys'. It also invented 'Trifanium' a mix of metals that mimics gold.
In 1952 Gustavo Trifari sadly died,leaving Krussman and Fishel to continue without him until 1964 when the sons of the founders took over.
In 1975, the gepanys Golden Anniversary year, it joined Hallmark cards Inc, which was bought out my Crystal Brands Jewelery Inc in 1988and finally Trifari became partof the Monet Group.